MY
Services
Communication strategies
Assessing your current position in the market, developing a strategy and an ecosystem to reposition your brand, develop appropriate content strategies including the use of visual and other media to drive positioning. Providing a clear insight and the information necessary to make strategic decisions to differentiate and position your company/brand. Setting the KPIs. Developing the action plan to move forward.
Content strategies
Craft the messaging and story line to effectively communicate your work using different forms of communication.
Lead in making your positioning come to life in the marketplace
Conceptualize formal and informal messages that distinguish you from competitors
Determine appropriate messaging for various multi-media channels such as print, web, and social platforms
Creative concepts
The creative concepts I develop are an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.
Courses
I am currently giving social media strategy course in HEC Lausanne University and to some private clients.
https://execed.unil.ch/formation-continue/reseaux-sociaux/
Conferences
I give conferences on drones, creativity or social media